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Nobody is going to buy their music if
they haven't heard about it. The casual music listener has
to actively go out looking for music through iTunes and other
web based music. In the past, radio has been a major conduit
to match new songs with music consumers.
People are always so busy, and hardly have time to browse
through iTunes looking for something they like. Often the
only time I know about a song is by listening to the internet
radio, but like most stations, they often know little about
where to go to buy the songs they hear. People hear a song,
like it, then buy it if they like it. Our current system makes
it very hard to find out what song is playing, and where to
buy it.
Our innovative "Instant buy" feature makes paying for commercial
music as quick as a single click. On your iPhone while using
iRadio, your desktop while listing to your favorite station,
or laptop. When you get home, the song is waiting for you
in your custom area on the portal. Other promotion is usually
done by the record companies under some contractual agreement
for arranging air play, live concerts, and such. This can
now change, by the fact that it's no longer necessary for
an entertainer to rely on a record company for promotion,
they can now do it themselves with much better results. |
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Musicians
are always wanting to learn how popular their music is, and
how it's accepted by their consumers. The current system is
scattered, and unreliable in obtaining "Proof of fame".
Currently, and in the past, the record companies usually deal
with this. We have the technology to address this, so entertainers
can join our planned online portal where they can collaborate
with online radio stations subscribing to our Portal. Radio
stations subscribing gets a free Playlist manager with extra
features for tracking air play, then sending this information
back to the entertainer with little to no action from the
radio station. The stations benefit as they get free access
to the band's music for airplay and promotional consideration,
so everyone wins. The stations also must agree to make it
easy for the entertainer to purchase what they play by providing
information on the band, their URL, either via the announcer,
or in the streaming "text" that comes through shoutcast.
Several different business models are being considered. One
model is to develop a streaming radio for Mac's and iPhones
that has a "Buy" button in it, so when you hear
something you like, you can instantly "buy" it.
You can order these songs as you hear them on your iPhone.
Then when you like what you hear, a single button click will
allow you to purchase the song, and it winds up in your private
portal space for instant download.
There are other models that offer free music, where the artists
make money in other ways.
Imagine a Kiosk at a bus station... |
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